Problem

In today’s world, millennials and generations after them are accustomed to instant gratification. Whether it’s getting the latest information, purchasing items online, or ordering food for delivery, these generations don’t want to wait for anything. This has led to an aversion to making appointments, which can often require waiting- and a lot of it.

For millennial and younger generations, the thought of making an appointment often entails a lot of hassle and inconvenience. First, there is the time it takes to find and book the appointment. Then, there is the wait time between making the appointment and the actual day of the appointment. This can be especially difficult if the appointment is weeks away. Lastly, there is the uncertainty of not knowing how long the appointment will take. All of this can be a deterrent for these generations, who don’t want to wait at all.

 A lack of convenience is another factor that leads millennials and generations after them to avoid making appointments. As technology continues to evolve, these generations are used to being able to do almost anything with the click of a button. From ordering food online to being able to video chat with friends and family, these generations are used to having instant access to whatever they need. Making an appointment often doesn’t fit into this paradigm of convenience, so they avoid it altogether.

No-shows impact all industries. They constitute approximately 5-15% of inventory even at sold-out events, with an average of approximately 10%; therefore, no events reach their full revenue potential. The beauty industry has an average of 5 no-shows each week while the health industry experiences a 19% no-show rate. Lost revenue in the U.S. health industry alone, is estimated at 150 billon dollars per year. Waiting lists and email or text messaging to current clients in an attempt to find individuals to fill last minute availability has been the only option to date to overcome the lost revenue from last minute cancellations and no-shows.

Overall, these four industries saw the greatest number of cancellations:
Barbers/Barber Shops
Hair Salons
Tattoo Artists/Shops
Beauty Salons

Solution

 In today’s digital world, millennials and generations after them have a hard time understanding why they need to make an appointment in order to get something done. They don’t want to have to wait for anything, so the idea of making an appointment is often frowned upon. This is why it is important for businesses to understand the needs of these generations and find ways to make the appointment process easier and more convenient. By doing so, businesses can ensure that these generations will continue to use their services.

The Togl-On Pro and Togl-On applications provide businesses the very first real-time, on-demand, interactive option to advertise and book last minute and same-day availability and drive daily traffic through business doors.
By displaying businesses within the user’s own designed radius, businesses are displayed in proximity. Users can search by industry, business name or favorite businesses and be notified whenever a favorite togls-on. Users can find the closet options and expand based their search area. The scalability makes the app a local neighborhood and community app in every instance. It can even be used to advertise job openings.

Business are able to advertise and reach new and existing clients. With the ability to note the actual time and duration they have available, they are able to fill even the smallest of openings in their schedule. Togl-On revenue is generated through annual business memberships with the ability to scale by industry and market size. By providing the application to consumers for free, the demand for businesses will continue to
grow from year to year. The revenue potential for Togl-On is only limited by the number of businesses in a given market. As of 2022, according the SBA, there are 32.5 million small businesses and 200,000 medium businesses in the United States.
Local commission sales reps will secure memberships across all categories. Advertising vehicles include direct mail, online ads, specifically within social media sites, affiliate sales and radio and video platforms including TV, YouTube, Instagram and TikTok.
Customer service for all markets can be overseen by one central call center with one central technology center in San Diego, CA with developers and customer service strategically placed in each time zone.